21 Pricing Page Templates with Shadcn UI Components

The pricing page is the highest-intent page on your site. Visitors who reach it are actively considering a purchase. The design, layout, and information architecture of this page directly impacts your conversion rate.

We've built 21 pricing page designs in the SERP Blocks pricing collection, covering every common pattern in SaaS, e-commerce, and service-based pricing.

Pricing Page Patterns

Classic Three-Column

The standard SaaS pricing layout: three tiers side-by-side — typically a starter, pro, and enterprise plan. The middle tier is visually highlighted as the recommended option. Each column lists the price, included features, and a CTA button.

This pattern works because it leverages the "center stage effect" — people naturally gravitate toward the middle option. By making your most profitable tier the center column with a highlighted border or badge, you guide visitors toward the plan you want them to choose.

Two-Tier Simplified

When you only have two plans — a free tier and a paid tier, or a basic and premium plan — these layouts present them cleanly without the visual awkwardness of a two-column grid trying to fill a three-column space. They use balanced spacing and strategic highlighting to make the paid tier compelling.

Monthly/Annual Toggle

Pricing cards with a toggle switch that flips between monthly and annual pricing. The annual price typically shows a discount percentage to incentivize longer commitments. The toggle animates smoothly and updates all pricing cards simultaneously.

This is the standard pattern for subscription SaaS. The toggle itself becomes a conversion tool — showing the savings for annual plans nudges visitors toward higher-value commitments.

Feature Comparison Table

A detailed grid where rows represent features and columns represent plans. Checkmarks, X marks, and specific values show exactly what each tier includes. This is essential for products with complex feature sets where visitors need granular comparison.

Comparison tables work best below the main pricing cards — let the cards handle the quick overview, then the table handles the detailed questions.

Single Plan with Variants

For products with one core plan that comes in different sizes — different user counts, storage amounts, or API call volumes — these layouts present a single plan with a slider or selector for the variant.

Enterprise Contact Cards

Pricing sections that include an "Enterprise" or "Custom" tier with a "Contact Sales" CTA instead of a fixed price. These are essential for B2B SaaS products that offer custom pricing for large organizations.

Pricing with FAQ

Sections that integrate a FAQ accordion directly below the pricing cards. Common questions about billing, refunds, plan changes, and feature limits are answered right where the buying decision happens. This reduces friction and support inquiries.

Pricing Psychology in Design

The Decoy Effect

When you have three plans, the middle one should be clearly the best value. The lowest tier serves as an anchor to make the middle tier look reasonable. The highest tier serves as a decoy to make the middle tier look like a smart choice. Design reinforces this — the middle column gets a highlighted border, a "Most Popular" badge, and slightly larger typography.

Anchoring with Annual Pricing

Show the monthly equivalent when displaying annual pricing. "Billed annually at $228/year" alongside "$19/month" makes the annual commitment feel incremental rather than substantial. Our toggle variants handle this presentation automatically.

Reducing Price Sensitivity

Place testimonials, trust badges, or social proof near the pricing section. When visitors see that thousands of others have chosen the same plan, the price feels validated. Our blocks are designed to pair with testimonial sections (40 blocks) for exactly this purpose.

Feature Framing

List features in order of perceived value, not technical complexity. "Priority support" and "Custom integrations" resonate more than "64GB storage" and "API rate limit: 10,000/min" — even though the latter might cost more to provide.

Design Considerations

Responsive Pricing

Pricing pages must work on mobile. Three-column layouts stack vertically on narrow screens, with the recommended plan shown first. Our blocks handle this automatically — the highlighted tier moves to the top position on mobile so it's seen first.

Dark Mode

All 21 pricing designs support dark mode. Highlighted tiers, comparison tables, toggle switches, and badge colors all adapt through Tailwind's dark mode utilities and Shadcn CSS variables.

Accessibility

Pricing tables are complex components for screen readers. Our blocks include:

Proper <table> markup for comparison grids
ARIA labels for toggle switches
Clear heading hierarchy for each tier
Visible focus states for keyboard navigation

Pairing Pricing with Other Sections

The highest-converting pricing pages include more than just the pricing cards:

Hero section — Value proposition at the top
Pricing cards — The main event
Feature comparison table — For detail-oriented buyers
Testimonials — Social proof near the purchase decision
FAQ section — Answer objections
CTA section — Final push for undecided visitors

SERP Blocks provides all of these sections, designed to work together. 60 blocks are free across the library, with the complete 1200+ block collection available through a one-time Pro purchase.

Browse all 21 pricing page templates →